From Invisible on Google
to 78+ Qualified Leads In
6 Months

We transformed a referral-dependent lawn care business into a lead-generating machine. 78+ qualified leads, full ROI, and predictable growth in just 6 months.

01

Project Overview

Client:

On The Block Lawn Care

Industry:

Lawn Care & Landscaping

Timeline:

6 months

Investment:

$5,650 ($2,500 Website Build + $525/mo x 6mo Local Growth Plan)

Results:

78+ Qualified Leads | 37 New Customers | $40,714 Revenue Generated​

02

The Challenge

On The Block Lawn Care was invisible online—and it was costing them growth.

03

The Solution

We built a conversion-optimized website with a strong SEO foundation and launched a Google Business Profile to capture local searches and generate consistent leads.​

1. User Experience & Conversion-Optimized Design

We created a fast, mobile-optimized site that immediately builds trust and makes requesting a quote effortless. Clear service descriptions, strategic CTAs, and an intuitive layout guides visitors to take action, turning clicks into paying customers automatically.

2. Search Engine Optimization (SEO)

We structured every page to rank for high-value local searches across all service areas. From on-page optimization to schema markup, the site was built to dominate "near me" searches and position On The Block Lawn Care as the go-to provider in their market.

3. Google Business Profile (GBP) Setup

We created, verified, and optimized their Google Business Profile to appear in Maps and local search results ensuring the business shows up exactly where homeowners are looking.

4. Analytics & Performance Tracking

We implemented tracking to measure traffic, conversions, and search performance. Real data means real insights giving the business a clear view of ROI and a roadmap for continued growth.

04

The Results

Within just 6 months after launch, On The Block Lawn Care began appearing on Google for competitive local searches and started seeing these results:

Quote Requests Through Website Forms
0
Website Form Conversion Rate
0 %
New Customers
0

(from website form leads alone — not including additional phone calls from the website or GBP.)

Revenue Generated Within First 6 Months
$ 0 +
Time To Full Return On Investment
0 Months

05

Project Timeline

Week 1:

Discovery
& Planning

Weeks 2-6:

Design
& Build

Weeks 7-14:

Launch &
Fine-Tuning

Weeks 15-26:

Initial Results
& Optimization

06

Key Design Elements

07

Client Testimonial

“Before working with RankWorthy Digital, we relied entirely on referrals and had no consistent way to get new customers. We weren’t showing up on online, so we were missing out on a lot of potential work.

They built us a professional website and got us set up on Google, and the difference has been huge. Within 6 months, we generated over 78 qualified leads, turned 37 into customers, and brought in more than $40,000 in new revenue.

Now we have a steady flow of leads coming in, and we’re no longer guessing where our next job is coming from. This has been one of the best investments we’ve made for growing our business. Thank you Rankworthy!”

— Mark Cummings

Owner, On The Block Lawn Care

08

Key Takeaways

This project proves that local home service businesses don’t need massive ad budgets to grow—they just need the right online foundation to attract qualified leads and keep their schedules full.​

Visibility Drives Predictable Revenue

When your business shows up where homeowners are searching, you create consistent, scalable growth instead of relying on unpredictable means of marketing.

Your Website Is Your Best Salesperson

A conversion-focused website does the selling for you, turning curious visitors into qualified leads without cold calls, pushy tactics, or wasted ad spend.

Local SEO Efforts Compound Over Time

Rankings aren't a one-time win. Once you start appearing in search results, your visibility and traffic continue growing month after month.

Trust = Growth

Professional photos, customer reviews, consistent branding, and social proof give homeowners the confidence to choose you over competitors—even at premium prices.

Data Eliminates Guesswork

When you know exactly where leads come from and what drives conversions, you can double down on what works and scale faster.

Ready To Get Results Like These?

Let’s build a website that works as hard as you do.

Book your free strategy call today, and we’ll show you exactly how we can help you attract more leads, outrank your competitors, and keep you busy year-round.

See exactly how we’d get you more clients — before you even spend a dollar.