At RankWorthy Digital, we help outdoor living contractors turn local searches into booked projects through custom website design and SEO strategies built for your industry, not generic templates.
Our mission is simple: help you dominate local search and fill your schedule with quality projects.
We believe that every contractor who delivers exceptional work deserves a digital presence that reflects that craftsmanship.
We’ve dedicated ourselves to creating websites and SEO strategies that generate real, measurable results for business owners like you.
Most web design agencies try to be everything to everyone.
We took the opposite approach — we serve one industry and do it exceptionally well.
Our focus on this industry started when we worked with a deck builder/outdoor living contractor who was booking jobs through referrals but was invisible online.
He came to us with the goal of scaling the business beyond word-of-mouth.
Despite doing incredible work, he was losing jobs to competitors with modern websites, better SEO, and higher visibility on Google.
We built him a professional, optimized website and within a few months, his site was ranking locally, his lead flow increased, and he began booking more of the high-value projects he wanted most.
That project opened our eyes to a huge problem in the industry: skilled contractors not getting the work they deserve simply because homeowners can’t find or trust them online.
We realized that most businesses face the same website and SEO challenges:
Many contractors either don’t have a website or rely on a basic one that’s buried in search results and lacks a conversion-focused layout.
And even when a “generalist” designer builds a nice-looking site, it often fails to perform — because it’s not designed for your audience.
Homeowners don’t just want to see pretty pictures; they want reassurance, credibility, and clear next steps.
Selling high-ticket projects often requires content that guides the homeowner through the sales process — but most business owners don’t know what content to feature or how to structure it in order to move visitors closer to booking a consultation.
Contractors often have incredible portfolios but struggle to showcase it effectively. Their photos and videos aren’t optimized for search visibility or user experience — so even their best projects don’t get seen by the right people.
Ranking for “outdoor living contract in [city]” or other related keywords takes strategy, consistency, and technical know-how — not luck. Most contractors underestimate how much planning and optimization it takes to secure top search positions.
Homeowners spend more time in the research phase before committing to a custom project compared to other purchases they make. Most websites aren’t built to nurture these leads or stay top-of-mind during the research phase.
Search interest peaks at certain times of the year, but most builders are too busy during the season to think about their website — missing crucial off-season opportunities to rank higher and build momentum.
That’s why we decided to specialize.
By working exclusively with this industry, we’ve developed a deep understanding of your market, your customers, and the exact strategies that help you stand out and stay booked.
Since we’re hyper-focused on your industry, we understand your exact sales cycle, your customers’ pain points, goals, and and what makes homeowners pick one builder over another.
When you work with RankWorthy Digital, you get:
✓ Faster results (we’ve already done the testing & found what works)
✓ Website content that speaks directly to your target audience
✓ Proven local SEO strategies that get you ranking on the first page of Google
✓ A partner who understand your business, goals, and growth plans
We’ve refined a proven process that takes your business from invisible to first-choice in your local market. Here’s exactly how we do it:
We get to know your business, goals, and market. This isn’t a cookie-cutter questionnaire; it’s a deep dive into what sets you apart and how we can use that to grow your visibility.
We create a custom roadmap outlining how we’ll … This includes website structure, keyword strategy, content plan, and conversion-focused assets. You’ll see exactly how we plan to achieve success with your website.
This is where we handle the heavy lifting: design, development, testing, and launch. We ensure everything runs smoothly, looks professional across every device, and represents your brand.
These aren’t just words. They’re the foundation of how we work, how we treat clients, and why we succeed.
We focus on what actually grows your business. Every strategy we implement is built to generate more qualified leads, achieve first-page rankings, and boost revenue.
You’ll always know what we’re doing, why we’re doing it, and what results you’re getting. Our reports are straightforward, our strategies are explained in layman’s terms, and our pricing is clear from day one.
Your success is our success. We’re not here to build you a website and disappear. We’re your long-term partner invested in your growth and celebrating your wins.
Our knowledge in your industry means we create content, assets, and layouts that resonate with homeowners and positions you as the local expert in your area.
Just like you don’t cut corners on a project, we don’t cut corners on your site. Every page of content and every SEO strategy is executed to the highest standard.
The idea for RankWorthy Digital started in 2020, when I learned a hard truth about running a service business: being great at your craft doesn’t guarantee a steady stream of clients.
I started my own local service business and quickly realized that word-of-mouth could only take me so far.
Without a marketing background or a big ad budget, I had to figure out how to get found online.
So, I taught myself everything I could about web design and SEO.
I spent late nights testing strategies, building my own site from scratch, and learning what actually works to attract real customers, not just clicks.
Before long, my site was ranking at the top of local search results. I went from chasing leads to turning down work because I was booked months in advance.
And when other business owners started asking “How did you do it?”, I realized I could make a bigger impact helping others grow their businesses the same way.
Fast forward to today, I’ve built dozens of high-performing websites across the country — helping them rank higher, attract more qualified leads, and grow their businesses.
Every project I take on is shaped by my experience in the home service industry. I understand the seasonality, the competition, and the struggle to stand out in a crowded market because I’ve lived it myself.
Let us build a website that works as hard as you do.
Book your free strategy call now, and we’ll show you exactly how we can help you attract more leads, outrank your competitors, and keep you busy year-round.
See exactly how we’d get you more clients — before you even spend a dollar.
