About RankWorthy Digital

At RankWorthy Digital, we help outdoor living contractors turn local searches into booked projects through custom website design and SEO strategies built specifically for your industry, not generic templates.

Our Mission

Our mission is simple: help outdoor living contractors dominate local search and fill their schedule with quality projects.

We believe that every contractor who delivers exceptional craftsmanship deserves a digital presence that reflects that same level of professionalism.

That’s why we build websites and SEO strategies designed to generate real, measurable results — not just traffic, but leads, calls, and booked jobs.

Why We Only Work With Outdoor Living Contractors

Most web design agencies try to serve everyone.

We took the opposite approach.

We serve one industry and do it exceptionally well.

Our focus on this industry started when we worked with a deck builder who who relied heavily on referrals but was virtually invisible online. Despite producing incredible work, he was losing jobs to competitors with stronger websites, better SEO, and higher visibility on search engines like Google.

He wanted to scale beyond word-of-mouth.

We built him a professional, optimized website and implemented a focused local SEO strategy. 

Within a few months, his site was ranking locally, lead flow increased, and he began booking more of the high-value projects he wanted most.

That project opened our eyes to a huge problem in the industry: skilled contractors not getting the work they deserve simply because homeowners can’t find or fully trust them online.

Most web design agencies try to serve everyone.

We took the opposite approach.

We serve one industry and do it exceptionally well.

Our focus on this industry started when we worked with a deck builder who who relied heavily on referrals but was virtually invisible online. Despite producing incredible work, he was losing jobs to competitors with stronger websites, better SEO, and higher visibility on search engines like Google.

He wanted to scale beyond word-of-mouth.

We built him a professional, optimized website and implemented a focused local SEO strategy. 

Within a few months, his site was ranking locally, lead flow increased, and he began booking more of the high-value projects he wanted most.

That project opened our eyes to a huge problem in the industry: skilled contractors not getting the work they deserve simply because homeowners can’t find or fully trust them online.

The Common Problems We See​

Websites That Don't Convert

Many contractors either don’t have a website or rely on one that’s outdated, buried in search results, and not built to convert visitors into leads.

Even when a general web designer creates a “nice-looking” site, it often fails to perform because it wasn’t designed for SEO or how homeowners actually make buying decisions.

Content That Doesn't Encourage Action

High-ticket projects require trust and education. Most websites don’t guide homeowners through that decision-making process or clearly show them what to do next.

Portfolios That Underperform

Contractors often have incredible project photos, but they’re not optimized for search visibility or user experience meaning their best work never gets seen by the right people.

Fierce Local SEO Competition

Ranking for “outdoor living contractor in [city]” and other related keywords takes planning, technical expertise, and consistency. Most contractors underestimate what it takes to earn top positions.

Longer Sales Cycle

Homeowners research extensively before committing to custom outdoor projects. Most websites aren’t built to nurture these leads or stay top-of-mind during the decision process.

Seasonal Demand Challenges

Search interest changes throughout the year, yet many contractors are too busy during the peak season to invest time in their website — missing critical opportunities to build momentum during the off-season.

That’s why we decided to specialize.

By focusing solely on this industry, we’ve developed a deep understanding of your market, your customers, and the exact strategies that help you stand out and stay booked.

What Makes Us Different

Because we work exclusively with outdoor living contractors, we understand your sales cycle, your customers’ concerns, and what makes homeowners choose one company over another.

When you work with RankWorthy Digital, you get:

Faster results from strategies already proven in your industry

Website content that speaks directly to your target audience

Proven local SEO strategies that get you ranking on the first page of Google

A partner who understands your business, goals, and growth plans

Our Process

We’ve refined a proven process that takes your business from invisible to first-choice in your local market. Here’s exactly how we do it:

STEP 1: DISCOVERY

We take a deep dive into your business, goals, service area, and competition to uncover what truly sets you apart.

STEP 2: BLUEPRINT

We create a custom roadmap that outlines your website structure, keyword strategy, content plan, and conversion elements so you know exactly how we’ll drive results.

STEP 3:
BUILD & LAUNCH

We handle everything: design, development, testing, and launch. Your site is optimized for performance, SEO, and conversions across every device.

Our Core Values

These values are the foundation of how we work and why our clients succeed.

Results-Driven

We focus on what actually grows your business. Every strategy we implement is designed to generate qualified leads, improve rankings, and grow revenue — not vanity metrics.

Transparency

You’ll always know what we’re doing, why we’re doing it, and how its performing. No jargon, no confusion, no surprises.

Partnership

Your success is our success. We don’t disappear after launch. We work as a long-term partner invested in your growth and success.

Industry Expertise

Our specialization allows us to create content and strategies that resonate with homeowners and position you as the local expert.

Integrity

We don’t cut corners. Ever. Every website and SEO strategy is executed to the highest standard.

Meet The Owner

Jack Cummings

Owner & Lead Designer

The idea for RankWorthy Digital started in 2020, when I learned a hard truth about running a service business: being great at your craft doesn’t guarantee a steady stream of clients.

I started my own local service business and quickly realized that word-of-mouth could only take me so far.

Without a marketing background or a big ad budget, I had to figure out how to get found online.

So, I taught myself everything I could about web design and SEO.

I spent late nights testing strategies, building my own site from scratch, and learning what actually works to attract real customers, not just clicks.

Before long, my website was ranking at the top of local search results. I went from chasing leads to turning down work because I was booked months in advance. 

When other business owners started asking how I did it, I realized I could help others grow the same way.

Fast forward to today, I’ve built dozens of high-performing websites for business owners across the country — helping them rank higher, attract more qualified leads, and grow their businesses.

Every project I take on is shaped by my firsthand experience in the home service industry. I understand the seasonality, the competition, and the struggle to stand out in a crowded market — because I’ve lived it myself.

Ready to Start Filling Your Schedule With New Projects?

Let us build a website that works as hard as you do.

Book your free strategy call now, and we’ll show you exactly how we can help you attract more leads, outrank your competitors, and keep you busy year-round.

See exactly how we’d help you grow — before you even spend a dollar.